Sofar is a global community reimagining the art of live experiences—turning unconventional spaces in 400+ cities worldwide into intimate showcases for local grassroots art and culture.
Born in a London flat in 2009, Sofar began as an answer to a growing problem: live music had lost its magic. It blossomed into a global movement that kept music at its heart while expanding to comedy, dating, food & drink, dance, and more—all connected by Sofar’s renowned track record for discovering rising talent. Countless mainstage performers like Billie Eilish, Jack Harlow, Chappell Roan, Leon Bridges, YEBBA, Teddy Swims, Remi Wolf, Hozier, and Lola Young have played Sofar shows early in their careers. In the past four years alone, Sofar alumni have earned 129 Grammy nominations and 21 wins. Each Sofar show is one-of-a-kind due to the surprising pairing of live experiences with unconventional spaces. Sofar has hosted shows in caves; churches; hidden museum rooms; private living rooms, gardens, and rooftops; a ski jump tower; countless boats, ships, and catamarans; a toy shop; a wax museum; and many other delightful places.
To learn more, visit www.sofar.com.
DISCOVERY
Sofar’s signature Discovery experiences focus on introducing new and diverse talent to an engaged audience in unique, unexpected settings. The vibe is always communal and immersive, and the audience is always attentive, whether it’s a crowd of 50 people or 500. The format typically consists of three 20-minute acts, with breaks in between. The standard format for Sofar Discovery shows is live music, but many markets also offer Singles, Queer, Comedy, and Dance programming as well.
FRINGE
A bold new series of multi-venue indoor urban festivals and activations celebrating the very best of local grassroots culture, Sofar FRINGE reimagines what a festival can be—offering unique locations, affordable ticket prices, secret sets, short lines for clean bathrooms and multi-disciplinary formats that extend far beyond music into comedy, dance, spoken word, and visual art. By providing a platform to emerging voices, grassroots movements, art that pushes boundaries, and others outside the mainstream, Sofar FRINGE brings Sofar’s global network of extraordinary emerging talent to the festival space.
PARTNERSHIPS
Partnerships Sofar partners with global brands to build equity, generate leads, and drive sales and brand love through dynamic live experiences with worldwide impact. From intimate live shows in surprising spaces to viral digital content, Sofar creates moments that resonate. With a network of over 10,000 venues and tens of thousands of extraordinary artists, Sofar creates live performances in spaces that reflect the soul of neighborhoods and cities. Past partners include 20th Century Fox, Anheuser-Busch, Arc'teryx, Delta, Focus Features, Ford, Lexus, Lyft, Pernod Ricard, Sierra Nevada, Showtime, Sony, and Visa.
